How We Built an E-Commerce Website for a Mumbai Brand
Any e-commerce company in the digital-first world of today depends on a strong online presence. One of our most recent initiatives was creating a feature-rich e-commerce website for a firm located in Mumbai trying to increase its consumer base. This case study looks at our approach to e-commerce website development in Mumbai, the difficulties we encountered, and the fixes we used to produce a strong online business.
Client Background
Our client is “a fast-growing e-commerce business in Mumbai” that sells mostly fashion and entertainment items. If the business wanted to make twice as much money, they were ready to open an online store as well. What they thought about most were the following main ideas:
- The design should be easy on the eyes and meet the visual aspect.
- It should be safe to shop, and there shouldn't be any breaks.
- Customers should be able to pick from a number of different ways to pay.
- Getting the site to work better when viewed on a mobile device
- Structure looked at from the point of view of SEO
Our Approach to E-Commerce Website Development in Mumbai
1. Research & Planning
Before moving on to the development stages, a study was done to learn about the client’s target group, rivals, and industry trends. Our main goal was to make sure that the client’s website stood out in the competitive e-commerce hub of Mumbai city by using local SEO strategies, performance that was lightning fast, and design that was made with mobile users in mind.
2. Platform Selection & Development
The e-commerce company was Shopify, which was our preferred one because of the platform’s ability to be easily scalable, its user-friendly nature, and the security features that were already pre-built. However, we still managed to change specific parts using HTML, CSS, and JavaScript to give users a more pleasant experience.
Key Development Features:
- Custom UI/UX Design - We were attempting to make a simple, attractive design that the user finds easy to use, understands, and stays longer on the platform.
- Mobile Optimization - We made sure to obtain a fully responsive design to fit the high mobile commerce usage of Mumbai.
- Fast Loading Speed - Elimination of unnecessary elements from the web page, images corresponding to the resolution of their display, and the enablement of lazy loading all contributed to the faster loading speed of the website.
- SEO-Friendly Architecture - The idea was to build the structure of the website following all the best SEO practices to help it rank better in search engines.
Challenges & Solutions
Challenge 1: Managing High Traffic Loads
The e-commerce industry in Mumbai is a dog-eat-dog world, and the client was expecting a significant number of visits from the first day.
Solution : We configured the site on cloud hosting and utilized CDN (Content Delivery Network) to ensure there were no slowdowns when the traffic was at its peak.
Challenge 2: Secure Payment Gateway Integration
Our client requested that he be able to provide his customers with the option of using multiple payment types like UPI, cards, and wallets without the security being compromised.
Solution : We integrated Razorpay and PayU in such a way that the transactions were secure with SSL encryption and PCI compliance.
Challenge 3: Localized Marketing & SEO
The website had to stay afloat among giant brands localizing themselves to Mumbai with the help of proper local search engine optimization.
Solution:
- Optimized product pages using Mumbai-specific keywords
- Generated content based on location that involves and attracts Mumbai customers
- Also, we registered Google My Business to get customers from the local area.
Results & Impact
It is a known fact that by using optimized metadata you can not only increase your CTR but also get a better position in the search.
- Within the first three months, sales went up 30%.
- 50% more sales on mobile devices because shopping is easier
- Website load times have been cut by 40%, which has made users more interested.
Conclusion
We made an e-commerce platform that works well for the Mumbai market by focusing on custom design, mobile optimization, fast performance, and local SEO. Our skills can help your business grow online if you need e-commerce website creation in Mumbai.
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Disclaimer
The information presented in this blog is derived from publicly available sources for general use, including any cited references. While we strive to mention credible sources whenever possible, Web Techneeq -Digital Marketing Agency in Mumbai does not guarantee the accuracy of the information provided in any way. This article is intended solely for general informational purposes. It should be understood that it does not constitute legal advice and does not aim to serve as such. If any individual(s) make decisions based on the information in this article without verifying the facts, we explicitly reject any liability that may arise as a result. We recommend that readers seek separate guidance regarding any specific information provided here.