Why SEOs Must Use Display Ads to Increase Brand Reach and Conversions

December 5, 2025

In the modern competitive environment of the digital world, companies cannot afford to use one marketing channel to attain excellent brand awareness and clientele. Search engine optimization (SEO) and display advertisement used to be viewed as two different approaches, yet current tendencies in marketing demonstrate that they should be used in combination. The reason why SEOs should use display ads to reach more brands and conversations is important to brands that desire to maximize visibility, generate demand, and increase revenue.

SEO remains a cost-effective, long-term tactic that will attract organic traffic, yet it is time-intensive, requires constant optimization, and needs impetus for the practices that are algorithm-friendly. Display advertisements, conversely, provide immediate presence in websites, applications, and social media, reaching a target audience before they even make a search. The two strategies complement each other when put together, forming a potent full-funnel marketing strategy.

1. Display Ads Strengthen Top-of-the-Funnel Awareness

The main purpose of SEO relates to users who are already searching with a specific purpose in mind, i.e., their purpose is mid- or bottom-funnel. But what of other potential customers who are yet to realize their need?

This is where display ads prove to be very precious.

Display advertising enables the brands to be shown in the high-traffic sites, in the lifestyle blogs, in the news sites, and in the related sites—the user can see the display advertisements even prior to the search phase. This exposure creates familiarity, and there are more chances that users will go ahead to hook onto your organic results. That is, display advertisements to prepare your customers.

Repeated exposure to your brand also creates trust in users, and therefore, a direct benefit is the improvement in organic click-through rate (CTR). This, in the long term, reinforces your SEO performance.

2. Display Ads Support Keyword Strategy and Organic Ranking

Conducting display advertisements would provide the SEOs with a lot of useful information about the audience, which can also have a direct positive impact on the planning of keywords and the design of content. Display campaigns show:

With this understanding, it can then be applied to optimize the website content, narrow down the keyword cluster, and develop SEO-competitive content that appeals to the right people.

Also, display advertisements facilitate the creation of signals of traffic of branded search, recurrent visits, and enhanced dwell time, which indirectly contributes to SEO. The more people show interest in your brand by using search engines, the better your organic ranking will automatically be.

3. Retargeting Display Ads Boost Conversions Significantly

A large number of the people visit a site and fail to take any action. Indeed, over 90 percent of first-time visitors rarely make a conversion. Retargeting advertisements address this issue by displaying advertisements to the people who have been on your site before.

This is an effective strategy to use when the SEOs aim to optimize converting on-page.

Retargeting advertisements remind users of the fact that they showed interest and make them resume a purchase, fill a form, or book a consultation. This increases the effects of both SEO and paid campaigns.

For example:

Such a combination increases brand touchpoints and ultimate conversion rates.

4. Display Ads Enhance Branded Search Volume

One of the best indicators of SEO success is branded searches, where users search your business name directly. They:

Display advertisements are a triggering mechanism that makes your brand name known to thousands of potential buyers. The higher the number of users who view your brand, the higher their chances of searching for your brand directly in the future.

More branded searches translate to better organic positions of competitive keywords. This establishes a cycle with display advertisements influencing search engine optimization, and the reverse is also true.

5. Display Ads Offer Better Visual Storytelling

SEO is also based on the textual information, but images are also a key in the marketing. Display ads make brands able to convey their message by:

The visually rich formats aid brands in establishing a high level of emotional bond with the audience. Users will soon see your organic listings, and as they do so, they will immediately identify your brand. The visual memory is much more efficient than the one relying on text-based recollection—display ads are an essential addition to the work of SEO.

6. Combining SEO and Display Ads Creates a Full-Funnel Strategy

SEO aims at tapping into the existing demand, whereas display ads generate new demand. They all combine to form the marketing funnel:

This inclusion of the full-funnel strategy will make customers encounter your brand numerous times in various channels, which will enhance credibility and the conversion rate.

7. Data Synergy Between SEO and Display Improves ROI

Applying SEO data, such as volumes of keywords, search intent, and user behavior, may aid in making more specific display ad campaigns. On the same note, the use of display ad metrics helps in the decision of SEO.

Cross-channel data synergy brings about:

Conclusion

Any contemporary marketer in pursuit of outshining the competition should understand the reasons why SEOs should adopt the use of display ads to gain more brand reach and more conversions. Display advertising increases the visibility, the level of brand recognition, the organic performance, and the number of conversions because of retargeting as well as full-funnel engagement. In the case of collaboration between SEO and display ads, brands grow faster, enjoy more trust, and receive regular traffic, both organic and paid.

For businesses looking to implement this integrated strategy effectively, partnering with an experienced SEO company in Mumbai can make a significant difference. Such agencies understand how to align organic growth with paid visibility for maximum impact. Similarly, a trusted Web Development Company in Mumbai ensures that landing pages, user experience, and technical performance are optimized to convert the traffic generated through both SEO and display ads. Together, these professional services help brands achieve stronger digital presence, higher conversions, and sustainable long-term growth.

Disclaimer

The information presented in this blog is derived from publicly available sources for general use, including any cited references. While we strive to mention credible sources whenever possible, Website Development Company in Mumbai does not guarantee the accuracy of the information provided in any way. This article is intended solely for general informational purposes. It should be understood that it does not constitute legal advice and does not aim to serve as such. If any individual(s) make decisions based on the information in this article without verifying the facts, we explicitly reject any liability that may arise as a result. We recommend that readers seek separate guidance regarding any specific information provided here.