Apple’s Fourth Retail Store in India: Pune’s Koregaon Park Opens September 4
On September 4, 2025, at 1 PM IST, Apple will open its fourth retail store in India, Apple Koregaon Park, and it is a major expansion in one of its most rapidly expanding markets. This is after the recent launch of Apple Hebbal in Bengaluru on September 2 and KOPA Mall in Pune, Maharashtra. The store is topped with a colorful peacock-themed barricade commemorating the national bird of India and ensures customers an immersive experience with the latest products offered by Apple, creative activities, and professional support. In this article, we explore the importance of the store, the products it offers, and its contribution to the technological space in India using reputable sources such as LiveMint and the Hindustan Times.
A Strategic Expansion in India
Apple has entered India through flagship stores in the Bandra Kurla Complex (BKC) in Mumbai and the Saket area of Delhi, and then Bengaluru Hebbal. The Pune outlet, with a floor area of about 10,000 square feet on the ground floor of KOPA Mall, is designed in line with Apple worldwide standards, and it is designed to provide an exclusive retail outlet experience. As indicated by the Indian Express, the opening is significant, as it is going to be attended by top Apple executives in the US. The fact that it was timed only a few days before the expected launch of the iPhone 17 series on September 9 places Apple in a position of taking advantage of consumer enthusiasm.
The store will present the entire product line of Apple, iPhones, iPads, MacBooks, Apple Watches, and AirPods. Services such as free engraving, Genius Bar support, and Today at Apple sessions are available to customers and provide free workshops in photography, music, art, and coding taught by Apple Creatives. LiveMint indicates such sessions as one of the pillars of the Apple strategy to motivate and educate and, therefore, engage customers more deeply.
Cultural and Economic Context
India is a significant market to Apple due to its 900 million smartphone users with a 20 percent iPhone market share in the high end (Counterpoint Research 2025). The company recorded June quarter revenue of 94.04 billion, with its sales being boosted by iPhone and Mac sales by more than 10 percent in India (LiveMint). In the context of FY2025, during the Q3 earnings call, CEO Tim Cook stated it was important to India, although he did mention that it would add a projected $1.1 billion in tariffs, but they were committed in the long term.
The location is ideal due to Pune, a tech and education center with a population of more than 7 million. It has a technopopulation of 500,000+ (NASSCOM 2025), and as a result, it is a hotspot in the Apple high-end offerings. The barricade, the peacock one, provided by the city, is an allusion to Bengaluru, to which Apple has bowed, in line with Pune, which is proud of its roots. Apple has a curated Apple Music playlist and exclusive wallpapers, which are on its webpage, and that makes the launch even more tied to the lively identity of the city.
Unique Insight: The close location of the Koregaon Park store to the introduction of the iPhone 17 would increase the manufacturing in the area. The plan of Apple to manufacture the entire range of iPhone 17s and iPhone 17 Pros in India, in a total of five factories, according to LiveMint, could reduce costs and tariffs and could make their iPhone devices more affordable to the tech-savvy middle class of Pune.
What to Expect at Apple Koregaon Park
Visitors can test new features, such as the improvements in the iOS 26 music, and get individual support with specialists, geniuses, and business teams. According to the Indian Express, a 10,000-square-foot plan of the store guarantees a sufficiently crowded and participatory atmosphere. As Hindustan Times observes, services resemble those at BKC and Saket, such as Shop with a Specialist over Video and App integration, which increases accessibility.
Unique Insight: Apple stores can be used in India, where 60 percent of smartphone buyers are offline buyers (IDC 2025). The stores are not retail outlets in India but experience centers. In Pune, with 40% of the population under 25 years (Census 2021), there is a chance that with its offerings of Today at Apple, the youth will start careers in creative technologies, which is related to a 3.5 billion-dollar creator economy in India (EY 2025).
Challenges and Opportunities
As the growth of Apple enhances its brand, tariffs are a threat. To do this, Cook noted in Q3 that the firm would incur a total of $1.1 billion in costs during the September quarter, as reported by LiveMint, and that would impact pricing. This, however, can be compensated by local production and retail development, and the iPhone exports of India will reach 12 billion dollars in 2024 (Economic Times). The store provides the Pune customers with an opportunity to experience the ecosystem of Apple directly, without going through third-party retailers.
How to Prepare
Visit apple.com/in/retail/koregaonpark for details, wallpapers, and the Pune-inspired Apple Music playlist. The shop opens on September 4 at 1 PM IST, and no pre-registration is required. You should anticipate high attendance, as the number of people visiting BKC exceeded 50,000 at the opening (Business Today 2023).
Apple Koregaon Park is not just a shop, but it is also a cultural and technological milestone for India. With Apple gaining deeper roots, tech-savvy people of Pune have a new place to get to innovate.
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