Create AI Videos for Free: Bing Unveils New Tool with Sora
In a groundbreaking move, Microsoft has rolled out a powerful new feature to its Bing mobile app — a free AI video creation tool powered by OpenAI’s advanced video model, Sora. With this launch, Microsoft is democratizing access to AI-generated video, making it available to anyone with a smartphone, without the need for a subscription or technical expertise.
What Is Bing Video Creator?
The new tool is called Bing Video Creator, and it lets people make five-second AI movies by typing a text question. People can use natural language to describe any scene, like “a robot dancing in Times Square at night,” and the AI will make a short cartoon clip that matches the suggestion. For apps like Instagram Reels, TikTok, and YouTube Shorts, the movies’ 9:16 wide size makes them perfect.
At the moment, the tool is built into the Bing app for both Android and iOS. To get to it, users can either tap the “Video” tab in the app or type in words like “make a video of…”
Powered by OpenAI’s Sora
At the core of this tool lies Sora, OpenAI’s highly advanced text-to-video model, which previously was available only to a limited group of users through ChatGPT’s paid tiers. Sora can interpret complex prompts and render realistic visuals and movement in response. By bringing Sora to Bing, Microsoft is effectively opening the doors to one of the most powerful video-generation tools currently available in the AI space.
This collaboration between Microsoft and OpenAI is part of a broader integration strategy. Microsoft has already incorporated other OpenAI technologies, like GPT and DALL·E, into products such as Microsoft Copilot and Bing Image Creator.
Free — With a Few Limits
While the video creation tool is completely free, there are two modes of operation:
- Standard Mode : This mode is always free and available to all users. However, video generation may take several minutes or even longer during high-demand periods.
- Fast Mode : This delivers videos in seconds. Users get 10 free fast generations upfront, after which they can redeem Microsoft Rewards points (100 points per video) to continue using it.
Each user can queue up to three video prompts at a time. Generated videos remain accessible within the app for up to 90 days and can be downloaded or shared across platforms.
Quality and Use Cases
The video quality is fine, but not movie-like. A lot of the time, the clips look a little animated or comical, and the moves can be a little jerky. Still, the results are great for a tool that is free and easy to use. As an example of the tool’s artistic range, Microsoft has shown off everything from cute animals to silly dream scenes.
It’s a great choice for teachers, marketers, content makers, and regular people who want to use picture-based tools to bring their ideas to life without spending a lot of money on expert ones.
Responsible AI and Future Plans
Microsoft has implemented multiple safety mechanisms to ensure responsible use of the tool. These include prompt filtering, OpenAI’s built-in safety systems, and the use of C2PA metadata to clearly label content as AI-generated.
Currently, Bing Video Creator is available globally, excluding certain regions like China and Russia. Microsoft also plans to expand access to desktop users and enable horizontal (16:9) video generation in future updates.
Conclusion
By adding this free AI video tool, Microsoft is once again making Bing more than just a search engine. It’s now a place where people can explore their creativity. With Sora from OpenAI, Microsoft is letting regular people use its power. This sets the stage for a future where anyone can make high-quality videos with just a few words. This tool gives you a fun new way to make your ideas come to life, whether you’re a content maker, teacher, marketer, or just curious.
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