Elon Musk’s X Tops Indian App Charts Amid Strategic xAI Merger
People in India are aware that Elon Musk’s digital business is growing very quickly. A strange thing has happened: X, which used to be Twitter, has become India’s top news app on Apple’s App Store. Musk was happy to share the news in November 2024, when he reposted something from the @cb_doge account that said, “X is now #1 for news in India!” This change shows that X is becoming more important in one of the biggest internet markets in the world, where more than 25 million people use the site regularly.
That’s not the whole story, though. Musk is changing the future of AI and digital conversation behind the scenes by combining two big ideas in a bold way. He bought X with all-stock deals worth a total of $33 billion in March 2025 through his AI company, xAI. What was the goal? To improve xAI’s talking AI project by combining their strengths—data, machine learning models, computer power, spread, and teams—into one: Get it.
Musk wrote on X about the deal, saying, “The combination values xAI at $80 billion and X at $33 billion ($45 billion less $12 billion in debt”). The fates of xAI and X are linked. We’ve finally taken the step to join the data, models, math, spread, and talent today.
It’s not just a reorganization for these companies; the merger is a strategic move to change how people use news, AI, and digital environments. India has the third-highest number of X users in the world, so the country will play a big part in this change.
It hasn’t been easy getting to this point. Musk bought X for $44 billion in 2022 and turned it into a private company. When he decided to lay off a lot of people, ad income dropped sharply, and a number of big companies left. But things seem to be changing because marketers are slowly coming back. This is likely because Musk has more political power.
Musk is now the head of the Department of Government Efficiency (DOGE) in the Trump government, which is a big change. Because of this job, he is close to government bodies that may control his business activities. This puts him in a unique situation to move quickly between the politics and business worlds.
Seven big banks gave Musk $13 billion in loans to buy X, and they kept the debt for almost two years, which supported his financial story even more. In February 2025, they finally sold it, which was seen as a sign that investors had more faith in Musk’s plans for the company.
Musk has been criticized, especially for spreading false information about X and moderating material that some people find offensive, but he has not changed his mind. He sees X as a place where people can say what they want and an option to major media. The fact that it is getting more users and better digital infrastructure supports this view.
With xAI and X now officially sharing a building, Musk’s goals are very clear: to build a strong, AI-powered platform where real-time news, smart talk, and a lot of user interaction can all come together. India may be the place where Musk’s next change takes off, with its tech-savvy people and thirst for new digital ideas.
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