Why Your Website Needs a Redesign Now: Key Signs to Watch
1. Design and user experience that are out of date
- Changing your fonts and colour style.
- Clear choices make it easy to find your way around.
- Adding interesting images and ways to connect with them.
2. Slow Speed to Load
- Cutting down on HTTP calls.
- Getting to things faster by using a Content Delivery Network (CDN).
3. It's not responsive or mobile-friendly
More than 60% of all web traffic now comes from phones. You could lose a lot of visitors if your website doesn’t work well on mobile devices. Your website will look great on all screen sizes if it has a flexible design. Text and pictures that are too small or not lined properly are signs that your site isn’t mobile-friendly.
- It's hard to navigate on smaller screens.
- Mobile devices take a long time to load.
4. Lots of people who visit but don't buy anything
People who visit your site quickly and don’t do anything else have a high bounce rate. If not many people buy from you, it could be because your site isn’t interesting enough. Think about rebuilding with these things in mind:
- Simple calls to action (CTAs).
- A faster way to check out or get in touch.
- Interesting and useful information to keep people coming back.
5. Search engine rankings that aren't very good
If search engines don’t rank your website well, it might be because you’re still using old SEO techniques. Search engine formulas are always changing, so it’s important to stay current. One way that a website makeover can help SEO is by making it ready for mobile-first crawling.
- Making use of organised data and the right meta tags.
- Making websites faster and better for users.
6. Hard to handle content management
If it’s hard to change things on your website, you might need a Content Management System (CMS) that is easier to use. Updates are easy to make on modern CMS platforms like WordPress, Shopify, or Webflow, even if you don’t know much about computers. Some of the benefits of a CMS are:
- Quick changes to the text that don't need help from a writer.
- Integration with tools to make the functions better.
- More protection and the chance to grow.
7. Weak spots in security
Websites that are out of date are more likely to have security holes. It’s time for a makeover if your website doesn’t have an SSL certificate (HTTPS) or apps and software that are out of date. One way to make a website safer is to update software and plugins on a regular basis.
- Putting in place strong passwords and identification.
- Using barriers and safe servers.
8. Branding and messaging that don't match up
Your website should always show the same personality of your brand. People may feel detached from your website if your brand has changed but it hasn’t. A makeover makes sure that brands, colours, and fonts are always used the same way.
- A voice that is the same on all pages.
- A style that fits with the beliefs and goals of your brand.