Your website is the first point of contact with online viewers. It can generate leads as well as qualified prospects and also attract new customers or collaborations. Recent studies reveal that SEO can get a better Return on Investment (ROI) than traditional forms of marketing like Television and Print. It provides your business with greater visibility, strengthens your branding and increases website traffic in the most organic manner. The traffic that is generated from SEO can be tracked, which provides valuable insights about your customer's behaviour that has direct impact on your company's strategies both online and offline. Always remember, SEO cannot help if your website does not have GOOD QUALITY content.
We believe that every business big or small is unique, therefore the SEO strategies also for every website should be unique. We do not follow a fixed set of rules for every client. Our work can be broadly categorised as
Research | Goal Setting | Content Building | Page Optimization | Link Building | Reporting & Analysis
We identify a group of keyword phrases based on the current trend and competitive analysis, which is later used for optimization. After finalising and establishing the targeted keyword phrases, we check the website's starting position on search engines. By doing so we understand the problems areas and set a threshold to analyze the campaign's success. Quality content is an essential ingredient for effective SEO. The search engines have high regard for websites with text as well as high volume content. So the next time you plan to redo your website, do invest in content building too. We also improve the page quality of the website by making changes to the code of the website. For on-page optimization these are the few elements that we focus on; the page structure that includes title tag, meta description, header tags, alt text in images, the URL structure, internal links, keywords and their volume as well as page performance. It is a must to follow Google's checklist for creating backlinks to make the best out of Google's Algorithms. We keep a close check on all the backlinks created by our SEO experts so that a quality repository is created that links to your website. Quality link building not only increase the chances of search engine spiders to crawl your website but also redirects searchers in hunt for services and products like yours to your website. Reporting done during the initial phase of the campaign and re-done at regular intervals to compare rankings, site traffic levels and other key metrics to the pre-optimization phase.This helps in analysing results and planning the next steps.
We have clients spanning across various sectors.
SEO not only acquires genuine visitors from search engines but also helps in making your website user-friendly and increase its credibility amongst online users. Search engine optimization broadly refers to the implementation of multiple strategies that make it much easier for search engines like Google, Yahoo or Bing to index your website and display it to internet users looking for the information that your website offers. The result of successful SEO is increase in organic traffic i.e. visitors who land on your website by clicking on the link in search results. There are two types of SEO that help to improve your website's ranking: On-page SEO and Off-page SEO.
On-page SEO refers to the work that is done on the website in terms of settings or code tweaks that gets the website optimized for search engines. Achieving On-page optimization primarily depends on the quality of text or keyword volume on the page. It is difficult to achieve rankings for keyword phrases that are not present on the webpage. The other factor that helps in On-page optimization is the uniqueness of content that is present on the website. So it is always advisable NOT TO COPY CONTENT FROM OTHER WEBSITES.
A lot of weightage is given to factors other than the website itself to return the best search results. Off-page SEO gives search engines a major indication of how the world perceives a particular website; be it other websites or online users. Achieving off-page SEO increases the website's ranking which in return gives more exposure thus creating a brand value. More exposure results in more links, increase in page visits and social media mentions, ultimately leading to more sales.
If you are a Business owner, we know that you have got a strong passion for what you do. We take care of all your digital marketing needs, so that you can get back to doing what you love.get a free quote
(Mon to Fri): 10.00 AM to 06.00 PM
(Saturday): 11.00 AM to 3.30 PM
5.30, 5th Floor, B-Wing, Ackruti Trade Center,
MIDC, Andheri East, Mumbai - 400093
Phone : +(91) 829 193 1139
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